Fundraising is very challenging: It’s a critical function that essentially never ends. Coming up with some innovative ideas can help add a fresh spark to the task.

Auction Action

If you have an individual patron or corporate donor who is willing to donate a big-ticket item — such as a car, a vacation, or even a home or other piece of real estate — you may be able to raise a substantial amount by having an auction. Consider selling a limited number of tickets at a relatively high price. Most supporters will be willing to pay a higher price in return for a better chance of winning the prize.

If auctioning off a single big-ticket item isn’t feasible, you may be able to find a lot of donors who will donate smaller items to an auction. Invite the whole community to attend and have plenty of publicity to generate excitement. You can charge admission and/or combine the auction with other fundraising opportunities to maximize the amount you raise.

Star Power

Investigate the possibility that someone involved with your organization knows or is related to someone with star power. A respected television or movie personality? A well-known author, artist, or athlete? If you discover that there is a connection to a public figure and find that he or she is willing to work with you, start making plans. There are many creative ways to use your relationship with a famous person to generate donations.

Advance Planning

When thinking up new fundraising ideas, use your imagination. Just be sure to set financial goals and run some realistic projections before you get too carried away with any one idea. No matter how exciting your plans look on paper, you should be reasonably certain ahead of time that you can raise enough money to make your efforts worthwhile. If it looks promising, allow yourself plenty of time to organize your event.

We invite you to take advantage of our free initial consultation to discuss the accounting and bookkeeping demands of your business. Call 702-658-9535 now to schedule an appointment.

To lease . . . or not to lease. This is an issue business owners often face. If you are weighing the pros and cons of leasing versus buying, here are some things to keep in mind.

Cost
Evaluating costs is more complicated than comparing the price of leasing a piece of equipment versus its purchase price. You will also want to consider these issues:

• How soon will the equipment need to be upgraded or replaced? Highly technical or specialized equipment becomes obsolete quickly and may be a good candidate for leasing.
• How will you arrange for service and repair? Leasing arrangements often include maintenance of the equipment. If you’re thinking of buying, research the equipment’s repair history as well as the cost and availability of reliable service.
• How long will you need the equipment? If your use will be short term, then leasing may be the better option.

Cash
If you’ve been leasing your equipment, then your costs have been predictable. Purchasing equipment can substantially alter your cash flow. Be sure you consider how purchasing your equipment might affect your business’ finances.

• Can you save money by buying or leasing equipment? If — and when — cash savings will be realized is an important factor for you to weigh.
• Do you have the cash available to purchase the equipment? If you use cash for a down payment, you may have less cash for operating and other business expenses.
• How will financing your equipment purchases affect your ability to get credit for other things? If you anticipate having future credit needs, you may want to avoid adding equipment loans to your current debt load.

If you’re weighing leasing versus buying, give us a call. We can help you look at how the various options will play out.

We invite you to take advantage of our free initial consultation to discuss the accounting and bookkeeping demands of your business. Call 702-658-9535 now to schedule an appointment.

Your manager breaks her leg playing softball and will be out for a month. Or your receptionist’s husband lands his dream job, but it’s out of state so they’ll be moving. When you own a small business, learning to expect the unexpected comes with the territory. Yet, you don’t have to stand idly by and wait for something to disrupt your finances and send you down a path of trouble. Consider being proactive with these troubleshooting tips.

Watch Your Numbers

You can monitor your company’s financial health, spot developing problems, and improve performance by reviewing key ratios derived from the numbers on your financial statements. Taken together, these ratios help paint a picture of your company’s financial well-being.

At times, you might dwell on problems in one particular aspect of your business. But don’t ignore the rest. If you’re not seeing the big picture, you might not spot trouble in other areas. For example, if your profit margin is falling, you could become so focused on trying to find a solution that you fail to notice that several of your biggest customers haven’t sent a payment lately and a cash flow problem is brewing.

Watch Your Assets

Always try to make the most of your assets. If you carry inventory, keep your eye on turnover rates. Slow inventory turnover can strain your cash flow. Figure out how many days’ worth of product you’d ideally like to have on hand, and adapt your purchasing to meet that goal. Also, check your fixed assets. If you have equipment that’s not being fully utilized, you may be able to repurpose it. If not, it may be time to sell or donate it.

Watch Your Debt

It’s practically impossible to operate a business without taking on at least some debt. Debt itself isn’t a problem, as long as you keep it under control. A high level of debt can eat up your cash, cut into your profits, and reduce the return you’re getting on your investment in the company — and that’s definitely trouble.

We invite you to take advantage of our free initial consultation to discuss the accounting and bookkeeping demands of your business. Call 702-658-9535 now to schedule an appointment.

The reach of social media goes beyond sharing family photos. Shoppers are reading product reviews online before deciding what to purchase. And disgruntled customers are sharing their displeasure with anyone who will read their rants.

A New Risk

The benefit of social media to small businesses is considerable. It has leveled the playing field in many ways. But it has also introduced new risks. One of the most critical is that bad reviews or negative comments could ruin your business’s reputation — or worse.

A Proactive Approach

How can you protect your business from online attacks? Here are some suggestions:

Join the conversation. If you’ve been visible on social media, you’ll have more credibility if something erupts. But that’s not the only reason to have a social media presence. Even if your business is never involved in an online dustup, social media offers an opportunity to market and promote your business and engage with your customers. Smartphones and tablets have made it even easier for people to go online.

Pay attention. Monitor the Internet for news about your brand. Routinely check online review sites (if appropriate) and social networking sites for references to your company, and run your company’s name through a search engine.

Be prepared. You can’t draft specific responses ahead of time, but you can identify your vulnerabilities and draft a response strategy. You’ll be well ahead of the game if you do this before a crisis hits rather than during one. You’ll also be able to dial down your emotions and respond more objectively. There’s another upside to identifying your vulnerabilities ahead of time: You have an opportunity to eliminate them.

Respond. Make sure you have the facts straight before you do anything. However, things can escalate rapidly online. So if you’re going to respond, do so quickly and publicly. That said, not every attack warrants a public response. The complaint may not be legitimate or the person complaining may be a troublemaker, in which case responding may be a waste of time.

Half Full

Any time your business is under attack — online or off — try looking at it as an opportunity to change some minds and bolster your reputation.

We invite you to take advantage of our free initial consultation to discuss the accounting and bookkeeping demands of your business. Call 702-658-9535 now to schedule an appointment.